Senior Content Writer | Ellipsis® Marketing LTD | Jan ’23 to Present

• Write multi-format content, including blogs, landing pages, and thought leadership articles, across B2B and technical domains.
• Work with AI LLM tools (ChatGPT, Claude, Perplexity) on an everyday basis to research, draft, and optimize articles for a diverse range of B2B WordPress and non-WordPress clients.
• My articles have had proven impact for clients:
  • An AI-first B2B data provider company achieved a citation SoV of 36.7% against a 35% target within three months of publication.
  • A SaaS company creating enterprise AI agents for CX automation saw improved site-wide ranking for legacy SEO and a 15% rise in ChatGPT citations.
  • One of my articles on “manage outsourced wordpress project” started ranking at #1 in legacy search and AIOs within just 17 days of publication.
• Collaborate with internal strategists and senior client stakeholders to produce thought-leadership articles that strengthen brand authority and improve domain rankings.
• Manage and mentor a team of content writers, handling capacity planning, structured training, and cross-departmental learning initiatives for my direct reports.
• Have led the creation of internal editorial style guides on ethical AI use in content creation and standardized best practices for AI-assisted writing.
• Served as chief peer reviewer, editing up to 150 articles/month for factual accuracy, client style adherence, and clarity, providing in-line and copy edits.
• Led a landing page redesign project for a well-known WordPress development company, collaborating with the design and SEO strategy teams to create product page wireframes. I also wrote end-to-end copy for all these product pages, ensuring that the company’s messaging aligned with their strategic goals.

Head of Content | WordBrewers LLP | Sep ’21 to Dec ’23

• Directed a team of five writers, owning the master editorial calendar and production workflows for multiple client projects.
• Owned client account management and end-to-end client communication to ensure uninterrupted content services. 
• Developed onboarding documentation and training programs through live webinars to nurture writers’ growth which reduced ramp-up time for new hires by 30%. 
• Designed and conducted live online courses on ‘Introduction to Content Marketing’, equipping attendees with industry-ready skills. Developed a comprehensive curriculum, including in-depth research, presentations, and interactive sessions. Led engaging discussions, addressed queries, and provided hands-on guidance. Created take-home checklists and guidebooks for continued learning and application.
• Managed relationships with freelance writers and external marketing vendors, ensuring timely delivery and adherence to editorial standards.

Assistant Content Manager | WisdmLabs | Feb 2016 to Sep 2021

• Designed and implemented monthly content strategies, including conducting in-depth keyword research and blog audits to identify gaps in the company’s knowledge base. 
• Led the creation of SEO-ready blogs, social media content, email campaigns, newsletters, product reviews, eBooks, and other marketing collaterals.
• Coordinated with the marketing team and product managers to develop strategic marketing campaigns and write conversion-focused copy.
• Led a combined team of in-house and freelance writers, scaling the traffic of a sister website – Epitrove – from 0 to 5k visitors in 3 months.
• Produced and edited technical guides (e.g., WooCommerce optimization) that translated complex processes into actionable steps for a non-technical audience.

Bachelor of Arts (English) | 2018 – 2020

Savitribai Phule Pune University

Developed a strong foundation in literary studies and critical thinking, with consistent practice in academic writing, close reading, structured argumentation, and clear communication.

Bachelor of Engineering (Mechanical) | 2011 – 2015

VIIT, Pune | Savitribai Phule Pune University

Completed advanced coursework including CAD/CAM Automation, Dynamics of Machinery, Industrial Fluid Power, Energy Audit & Management, Mechanical System Design, Finite Element Method, Power Plant Engineering, Project Work, and MIS; achieved First Class with Distinction.

Multi-channel copywriting and messaging

Proficient in writing conversion-focused copy across formats, blogs, web copy, scripts, and email, while adapting tone for different audiences and stages of the funnel. Strong grasp of clarity and persuasion, balancing brand voice with action-oriented messaging that supports real marketing goals.

Toolkit – WordPress | ChatGPT | Claude | Perplexity | Gemini

Content strategy and SEO planning

Strong command of building content roadmaps rooted in search intent, audience needs, and business goals, so content efforts stay focused and scalable. Skilled in keyword research and prioritization to identify high-impact topics, close content gaps, and guide briefs that writers can execute cleanly.

Editorial leadership and quality control

Experienced in leading editorial standards end-to-end, from defining voice and structure to ensuring accuracy, consistency, and readability across deliverables. Confident in copy editing and review workflows that elevate quality while keeping production moving on deadline.

Performance and content analytics

Data-driven approach to content improvement, using performance insights to refine topics, optimize existing pages, and strengthen outcomes over time. Comfortable translating analytics into clear next steps – what to expand, what to update, and what to cut – based on what audiences actually respond to.

Toolkit – Google Analytics | Ahrefs | SEMRush

Team management and process optimization

Skilled in managing teams and timelines with a systems mindset, keeping work consistent through clear briefs, feedback loops, and practical documentation. Experienced in improving content ops through repeatable processes that reduce rework, support collaboration, and protect quality at scale.

Toolkit – Basecamp | Asana | Trello | Harvest